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The company's Facebook account has over 193,000 followers, and DDP Yoga's Twitter account as more than 210,000, along with 441,000 following Page's personal account. The company uses social media as its primary marketing tool. It has an app that offers workouts, nutritional plans, and motivational material. Now, DDP Yoga is focused on the digital space. The company initially focused on DVDs, selling more than 300,000 units. The brand's marketing materials state that "it ain't your mama's yoga." DDP Yoga blends yoga techniques with a cardio workout meant to increase heart rate. He discovered the healing power of yoga, which got him back into fighting shape and extended his career far longer that anyone would have imagined.Īfter retiring as a full-time WWE performer, Page created DDP Yoga, a fitness brand based in just outside downtown Atlanta. You really feel younger, more limber, and in better physical condition after doing the exercise.
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DDP Yoga is probably my favorite exercise DVD program. These DVDs are an entry point and complete workout system taking yoga to everyone. DDP, as he was known to his fans, evolved into one of the most popular superstars in the history of both the WCW and WWE promotions.Īfter suffering a back injury in the late 1990's, Page said doctors told him his career was over. The DDP Yoga system did change my life for the better. WWE Hall-of-Famer Diamond Dallas Page began to defy the odds before he ever stepped into a wrestling ring. He began what would be become a storied career at the unlikely age of 35, and he didn't become a fan-favorite until the age of 40.